CASE STUDY:
Eastwind Breach Detection is a leader in the cyber security space for the SMB and government sectors. They approached us for branding and marketing guidance as they prepared to amplify their marketing message to a wider audience. We worked with Eastwind on brand tone, messaging, and visual design for both their software and hardware product solutions.
Oftentimes, science and technology businesses are replete with incredibly talented and intelligent people who are not situationally equipped to communicate the technical depth of innovation they have created to integral stakeholders and potential customers.
We were able to sit down with their team and understand the technical details of their innovative software and hardware platform. We then translated and distilled these details into approachable language that was easy for their target audiences to understand.
We found their value proposition, refined their core messages, and deployed an updated brand and brand story consistently across all marketing channels.
Website Design and Management
Corporate Communications
Social Media Management
Sales Videos and Monthly Live Video
Product Branding and Mockups
Identity and Branding
The Eastwind logo device was updated to convey the unique market position of their Breach Detection Platform. As the only platform that actively monitors against breach incursion and the only platform that also alerts their clients and stakeholders to such a threat, the mark had to convey those alerts while also being calming and not relying on trite scare tactics.
2019 Incline Design Group
2020 Incline Design GroupSP2 Spirulina