DOMA Trading is a Croatian family business that buys handmade products from artisans and crafts-people across Croatia and sells them to the Diaspora in North America. The brand is focused on leveraging their own family history to create a sense of family for their customers.
Building an e-commerce brand always comes with its own set of challenges… but building that on top of sourcing and importing products from small artisans that more often than not only have a physical presence in the markets and tourist areas of their home village adds to the complexity.
From the get-go the focus was on creating a brand that felt comfortable;e and familiar—that was inviting to old-world Croatians as to Americans so both the sellers and buyers were comfortable with the brand. While DOMA is largely focused on a female market, we also worked hard to build a brand that didn’t alienate Croatian men that are living abroad and are also looking for products.
Starting with the brand and then working through the website, we developed an extensive Content Plan that would help to educate the Diaspora (or ethnic Croatians born outside the country) about the country and history, while also creating that warm sense of belonging that we all are up with through the stories and photos our Baba shared.
Ecommerce Shop Development
Social Media & Content Marketing
Marketing Plan Development